For online beauty & wellness brands making $50K+ a month

We build you a creator army that sells on TikTok Shop.

We work on commission. That means we only get paid when your TikTok Shop makes sales.

Our goal: take you from $0 to $100K a month on TikTok Shop in 90 days
where do I buy this??
added to cart
my skin has never looked this good
$0 upfront
Skincare check
38.8K
325
15
34
@sheena.tiktok76 · #ledfacemask #ledfacemasks
Shop now$89
FollowingFor You
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12.4K
318
Share
@hookhouse
How we launch beauty brands on TikTok Shop #tiktokshop
♫ original sound · HookHouse
Before & after
71.5K
432
14
56
@crystal_from_fl · #selftanner #gradualtan
Shop now$24
Day 14
Your shop is ready and creators start posting
Day 45
We find the videos that sell best
Day 90
All your creators make more videos like the winners
Book your free TikTok Shop audit
Free 30-minute call where we map out your launch
No retainerPaid on resultsWeekly creator coachingBeauty & wellness onlyBuilt for TikTok ShopNo retainerPaid on resultsWeekly creator coachingBeauty & wellness onlyBuilt for TikTok ShopNo retainerPaid on resultsWeekly creator coachingBeauty & wellness onlyBuilt for TikTok ShopNo retainerPaid on resultsWeekly creator coachingBeauty & wellness onlyBuilt for TikTok Shop
Brands we've worked with
Nude by Nature
Essano
Salt By Hendrix
Karen Murrell
Sukin
Living Nature
A'kin
Snowberry
The creator army

Hundreds of videos. One playbook.

Your creators post routines, reviews and before-and-afters every week, all based on what's already selling.

GRWM
212.2K
857
13
115
@celinesfavoritefinds · #tiktokshop
Shop now$32
Before & after
4.4M
232.2K
1.7K
5.3K
@hondroutwins · #outeregobyhondroutwins #hondroutwins
Shop now$29
Routine
796.9K
12.2K
177
428
@brantnk · #hairgrowth #asiam
Shop now$18
Unboxing
503
3
1
0
@67farmhouse · #skincareroutine #dealsforyoudays
Shop now$45
Honest review
100
3
0
0
@onthespotmarket · #womenover50 #skintok
Shop now$26
Morning stack
104
2
0
0
@gobiotix · #30daychallenge #transformation
Shop now$54
Skincare check
16.7K
1.2K
35
13
@terreetaughtme · #fyp #viral
Shop now$38
What I eat
292
10
0
1
@amazonalexa.0 · #arrae #creatine
Shop now$42
GRWM
212.2K
857
13
115
@celinesfavoritefinds · #tiktokshop
Shop now$32
Before & after
4.4M
232.2K
1.7K
5.3K
@hondroutwins · #outeregobyhondroutwins #hondroutwins
Shop now$29
Routine
796.9K
12.2K
177
428
@brantnk · #hairgrowth #asiam
Shop now$18
Unboxing
503
3
1
0
@67farmhouse · #skincareroutine #dealsforyoudays
Shop now$45
Honest review
100
3
0
0
@onthespotmarket · #womenover50 #skintok
Shop now$26
Morning stack
104
2
0
0
@gobiotix · #30daychallenge #transformation
Shop now$54
Skincare check
16.7K
1.2K
35
13
@terreetaughtme · #fyp #viral
Shop now$38
What I eat
292
10
0
1
@amazonalexa.0 · #arrae #creatine
Shop now$42
GRWM
473.3K
47.2K
542
330
@itsme.anap · #ledtherapy #ledmask
Shop now$28
Before & after
2M
13.3K
484
1.8K
@prettymomfinds1 · #beautybyearth #selftanner
Shop now$34
Routine
1.2M
7.1K
66
576
@beccavandevelde · #indianhair #haircare
Shop now$22
Unboxing
392.1K
1.6K
55
552
@roaman1111 · #ledmask #skincarehacks
Shop now$61
Honest review
51.7K
397
18
77
@theceomomshop · #dealsforyoudays #selftanner
Shop now$19
What I eat
244
6
0
1
@beckfinds · #beetroot #supplementsthatwork
Shop now$36
Skincare check
2.2K
3
0
0
@floridafindswithkayla · #medicube #skincare
Shop now$44
Routine
72.5K
2.7K
15
72
@shelbyrana · #fyp #fypシ
Shop now$31
GRWM
473.3K
47.2K
542
330
@itsme.anap · #ledtherapy #ledmask
Shop now$28
Before & after
2M
13.3K
484
1.8K
@prettymomfinds1 · #beautybyearth #selftanner
Shop now$34
Routine
1.2M
7.1K
66
576
@beccavandevelde · #indianhair #haircare
Shop now$22
Unboxing
392.1K
1.6K
55
552
@roaman1111 · #ledmask #skincarehacks
Shop now$61
Honest review
51.7K
397
18
77
@theceomomshop · #dealsforyoudays #selftanner
Shop now$19
What I eat
244
6
0
1
@beckfinds · #beetroot #supplementsthatwork
Shop now$36
Skincare check
2.2K
3
0
0
@floridafindswithkayla · #medicube #skincare
Shop now$44
Routine
72.5K
2.7K
15
72
@shelbyrana · #fyp #fypシ
Shop now$31
600+
Videos a week
120M+
Views for clients
3,200+
Creators
The problem

Getting new customers costs more every year, and you're not on TikTok Shop yet.

Your ads cost more and more
Each new customer from Meta or Google costs more than before.
You don't know where to start
Setting up a shop and finding creators takes time your team doesn't have.
Agencies want money before you sell
Most charge a big monthly fee, even if you make no sales.
Your competitors are all over TikTok
Creators are selling their products to your customers every day.
See how we do it
01 · Results

Results from brands we work with

Le Tan · Self-tanTop result
$742K
TikTok Shop sales in 90 days, starting from zero
312
Creators posting
2,480
Videos posted
4.6x
Sales for every $1 on ads
Thin Lizzy · Colour cosmetics
$186K
Sales per month, by month 6
Sukin · Natural skincare
540
Creators selling for them
We'd tried creator campaigns twice before and got nothing back. The difference here was that someone actually watched which videos sold and got the rest of the creators making more like them.
Founder, self-tan brand
Three months in we stopped treating TikTok Shop as a side channel. It's now the first place we launch anything.
Head of ecommerce, colour cosmetics brand
What I didn't expect was how little of my time it takes. I get a note each week on what's working, and the creators keep posting without me chasing them.
Marketing director, natural skincare brand
Get results like these
02 · How we work

The more your creators post, the better their videos sell.

How results build up
Week 1Week 12
Each week, more creators post. We see which videos sell, and we teach every creator to make more like them. So each week's videos do better than the last.
We study every video
We look at every video your creators post. We write down which ones sell and why, so we always know what to make more of.
Tips from brands like yours
We share what's already working for similar brands, so you don't start from zero.
Run Meta ads? We'll check those too
We look over your Meta ads. We also turn your best creator videos into Meta ads, so they help your other sales too.
Book your free audit
03 · Every week

What we do each week

Every week, we coach your creators live. We also update your playbook, a simple guide that shows creators what to film and say.

The weekly creator call
LIVE · THURSDAY 4PM
0:00This week's top 3 videos, broken down
0:15New hooks and trends to test
0:30Creator questions, answered live
0:40Leaderboard and rewards
Every creator affiliate is invited. Every call is recorded.
Your brand playbook
EXAMPLE CHANGELOG
v1.0
Launch playbook: 9 hooks from your categoryWeek 1 · category learnings
v1.1
Added "I tried it for 14 days" formatWeek 3 · top seller from 240 videos
v1.2
Retired "3 things I wish I knew"Week 5 · views but no sales
v1.3
New trend: get-ready-with-me voiceoversWeek 7 · spotted across the platform
Book your free audit
04 · Who it's for

Which sounds like you?

Unboxing
392.1K
1.6K
55
552
@roaman1111 · #ledmask #skincarehacks
Shop now$61
Routine
796.9K
12.2K
177
428
@brantnk · #hairgrowth #asiam
Shop now$18
Brands growing with Meta ads
Your ads work, but they cost more every month. TikTok Shop gives you a new way to sell that doesn't need more ad money. You can also use the creator videos as Meta ads.
15%of your TikTok Shop sales · nothing to pay upfront
05 · Is this for you?

We only take on brands we think we can grow.

We're only paid when you make sales, so we're careful about who we work with.

This is for you if…
You sell beauty, skincare, supplement or wellness products online
You make $50K+ a month in sales, on your website, Amazon or in stores
You make good profit on each product (65% or more after product costs is best)
You have a best-selling product, and enough stock if a video goes viral
You can pay for free samples and ads for your best videos
You want a partner who only gets paid when you sell
It's not for you if…
You haven't launched yet, or people aren't buying your product yet
You don't make enough profit per product to pay creators
You want us to promise exact sales numbers
TikTok Shop doesn't allow your products
Book your free audit
Not sure if you qualify? Book a call and we'll tell you.
06 · Other agencies vs HookHouse

Why brands choose us

Most agencies
Charge $3–10K a month from day one
Get paid even if you don't sell
Give every creator the same basic instructions
Don't keep track of what worked
Give you a manager who looks after lots of other brands
HookHouse Commerce
Nothing to pay upfront
We're only paid when your shop sells
Coach your creators every week, with a guide made for your brand
Keep a record of every video that sells
You talk to the founder directly
Book your free audit
07 · Pricing

Commission only

We take a share of your TikTok Shop sales. You pay nothing upfront, and nothing while we set things up.

What you pay before your first sale
Most agencies
$3–10K/mo
HookHouse
$0
Most agencies charge you every month while they set up your shop. We don't charge anything until you make sales.
Your TikTok Shop sales15%
Sales over $100K a month10%
$60K /month
$0$250K
What you pay us
$9K
Your total rate
15%
We only count sales that went through, minus refunds.
See if my brand is a good fit
$50K+ a month in salesGood profit margins (65%+ is best)A best-selling productWork together for at least 6 months
[Your photo · 4:5]
08 · Meet the founder

Hi, I'm Jamie. You'll work with me directly.

I've spent the last eight years running paid social for ecommerce brands, and the last three of those almost entirely on TikTok. I kept watching brands pay agencies a retainer for videos that never sold anything, so I started HookHouse to do it the other way round.

We only get paid when your products sell. If a month goes badly for you, it goes badly for us too, which is exactly the incentive I would want from an agency.

TikTok Shop sales made for brands
$8.4M+
Creators working with us
3,200+
Only paid on results
Since 2023
Talk to the founder directly
1:1

Questions

Anything else? Ask us on your free call.

Do you work with our competitors?

No. We take one brand per category, and we don't take a competing brand while we work with you. We share creators and hooks between clients, so this keeps your playbook yours.

Why don't you charge a monthly fee?

We'd rather be paid when you sell. It also means we only work with brands we think we can grow.

Can you promise how much we'll sell?

No. We can't know how your product will sell until we test it. We can promise to do the work, and we only get paid when sales come in.

How soon will we see sales?

Most brands start seeing regular sales within 4–8 weeks. Then we grow from there.

Who pays the creators?

TikTok takes the creators' share from each sale for you. Our fee is separate, and we send you a bill each month.

What else do we pay for?

Free samples for creators, ads for your best videos, the creators' share of each sale, and TikTok's own fees.

One brand per category

We never sell your competitor's products too.

We share creators, hooks and learnings between the brands we work with. So we take one brand per category. If we work with your collagen brand, we won't take another one while we work together.

It also means we can only take on a few brands at a time. When a category is taken, it's taken.

Taken right now
SkincareTaken
Hair growthTaken
Supplements1 spot left
Your category?Ask us
Check if your category is free
HookHouse

Let's talk about your TikTok Shop.

On the call, we'll look at your brand and map out how we'd launch your shop.

[Qualifying form + booking calendar]
Book your free auditHookHouse Commerce — TikTok Shop growth for beauty & wellness brands