We build you a creator army that sells on TikTok Shop.
We work on commission. That means we only get paid when your TikTok Shop makes sales.
Getting new customers costs more every year, and you're not on TikTok Shop yet.
Results from brands we work with
The more your creators post, the better their videos sell.
What we do each week
Every week, we coach your creators live. We also update your playbook, a simple guide that shows creators what to film and say.
Which sounds like you?
We only take on brands we think we can grow.
We're only paid when you make sales, so we're careful about who we work with.
Why brands choose us
Commission only
We take a share of your TikTok Shop sales. You pay nothing upfront, and nothing while we set things up.
Hi, I'm Jamie. You'll work with me directly.
I've spent the last eight years running paid social for ecommerce brands, and the last three of those almost entirely on TikTok. I kept watching brands pay agencies a retainer for videos that never sold anything, so I started HookHouse to do it the other way round.
We only get paid when your products sell. If a month goes badly for you, it goes badly for us too, which is exactly the incentive I would want from an agency.
Do you work with our competitors?
No. We take one brand per category, and we don't take a competing brand while we work with you. We share creators and hooks between clients, so this keeps your playbook yours.
Why don't you charge a monthly fee?
We'd rather be paid when you sell. It also means we only work with brands we think we can grow.
Can you promise how much we'll sell?
No. We can't know how your product will sell until we test it. We can promise to do the work, and we only get paid when sales come in.
How soon will we see sales?
Most brands start seeing regular sales within 4–8 weeks. Then we grow from there.
Who pays the creators?
TikTok takes the creators' share from each sale for you. Our fee is separate, and we send you a bill each month.
What else do we pay for?
Free samples for creators, ads for your best videos, the creators' share of each sale, and TikTok's own fees.
We never sell your competitor's products too.
We share creators, hooks and learnings between the brands we work with. So we take one brand per category. If we work with your collagen brand, we won't take another one while we work together.
It also means we can only take on a few brands at a time. When a category is taken, it's taken.
Let's talk about your TikTok Shop.
On the call, we'll look at your brand and map out how we'd launch your shop.






